What is advertising-a business or a science or an art?

— advertising

    sursa imagine: www.behance.net

 How can you define advertising?

Advertising is the business of encouraging people to buy goods, is the non-personal         communication of information, usually paid for and usually persuasive ;

Advertising is a form, either written or orally, that attempts to sell something whether it                                              is an product or particular view;

What is Advertising?

Advertising is an action performed by businesses. An advertisement is a very complicated process where a big brand wants to inform people about their products;

The message of advertising is: work more, produce more, make more money, buy more;

—  Advertising elements 

  Are many, but here we have just:

        Copywriting is the creating and arranging of words for an advertisement;

         Artwork : Illustrations, photographs, paintings, drawings, graphs and other non-text artistic works;

The general arrangement and appearance plan for a finished advertisement;

         Slogans are memorable phrases used in advertising campaigns;

—  Commercial advertising media can include

-Wall paintinds;


-Printed flyers and rack cards;

-Radio, cinema and television;

-Web banners;

-Newspapers, magazines;

-Sides of buses or airplanes(logojets)

Types of advertising

  • TV advertising:

The TV commercial is generally considered the most effective mass-media advertising format.

  • Radio advertising:

      Is a form of advertising via the medium of radio, and it`s very efficient. Radio is an expanding medium that can be found not only on air, but also online.

  • Press advertising:

     Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal.

  • Mobil Billboards advertising:

Mobil displays are used for various situations in metropolitan    areas throughout the world, including: target advertising, one day and long term campaigns, sporting events, mall openings or other similar events;

  • Online advertising:

     Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers;

  • Online advertising

Advertinsing on the Word Wide Web is a recent phenomenon; E-mail advertising is another recent phenomenon. Unsolicited bulk E-mail advertising is known as ”spam”;

Examples of online advertising include contextual ads that appear on search engine results pages: banner ads, in text ads, Rich Media Ads, Social network advertising,online classified advertising, advertising networks, including e-mail spam;      Unpaid advertising, can provide good exposure at minimal cost;

Price of Web-based advertinsing space are dependent on the ”relevance” of the surrounding web content and the traffic that the website receives;

Online classified advertising is advertising posted online in a categorical listing of specific products or services;

Examples include online job boards, online real estate listings, automotive listings, online yellow pages, and online auction-based listings

—  Advertising effect

The impact of advertising has been a matter of considerable dabate and many different claims have been made in different contexts; The opponents of advertising, claim theat advertising does in fact increase consumption.

Another indirect effect of advertising is to modify the nature of the communication media;