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How can you define advertising?
Advertising is the business of encouraging people to buy goods, is the non-personal communication of information, usually paid for and usually persuasive ;
Advertising is a form, either written or orally, that attempts to sell something whether it is an product or particular view;
What is Advertising?
Advertising is an action performed by businesses. An advertisement is a very complicated process where a big brand wants to inform people about their products;
The message of advertising is: work more, produce more, make more money, buy more;
Are many, but here we have just:
Copywriting is the creating and arranging of words for an advertisement;
Artwork : Illustrations, photographs, paintings, drawings, graphs and other non-text artistic works;
The general arrangement and appearance plan for a finished advertisement;
Slogans are memorable phrases used in advertising campaigns;
Commercial advertising media can include
-Printed flyers and rack cards;
-Radio, cinema and television;
-Sides of buses or airplanes(logojets)
Types of advertising
- TV advertising:
The TV commercial is generally considered the most effective mass-media advertising format.
- Radio advertising:
Is a form of advertising via the medium of radio, and it`s very efficient. Radio is an expanding medium that can be found not only on air, but also online.
- Press advertising:
Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal.
- Mobil Billboards advertising:
Mobil displays are used for various situations in metropolitan areas throughout the world, including: target advertising, one day and long term campaigns, sporting events, mall openings or other similar events;
- Online advertising:
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers;
- Online advertising
Advertinsing on the Word Wide Web is a recent phenomenon; E-mail advertising is another recent phenomenon. Unsolicited bulk E-mail advertising is known as ”spam”;
Examples of online advertising include contextual ads that appear on search engine results pages: banner ads, in text ads, Rich Media Ads, Social network advertising,online classified advertising, advertising networks, including e-mail spam; Unpaid advertising, can provide good exposure at minimal cost;
Price of Web-based advertinsing space are dependent on the ”relevance” of the surrounding web content and the traffic that the website receives;
Online classified advertising is advertising posted online in a categorical listing of specific products or services;
Examples include online job boards, online real estate listings, automotive listings, online yellow pages, and online auction-based listings
The impact of advertising has been a matter of considerable dabate and many different claims have been made in different contexts; The opponents of advertising, claim theat advertising does in fact increase consumption.
Another indirect effect of advertising is to modify the nature of the communication media;